Here’s another go around to creating consumable content, this time with more focus on all things surrounding empathy.
After taking the Stanford d-school bootcamp and learning their methods, it all pointed back to empathy. Innovations in design, ux, marketing, product development, processes. etc. all required ‘understanding the people for whom you are designing.’ As a marketer, this is somewhat counter intuitive, since we are pushed to guide people into something they might not know they want (see Apple products).
My hope is this will be a place for me to go outside of my comfort zone and propel me to new levels of understanding and breakthroughs in design.
And I don’t have to to try to fit it all in 140 characters.